In its most basic sense, static pages are nothing more than HTML documents uploaded on a server and viewed on some random browser. The file uploaded on the server is the same document sent to the requesting client. If one compares source code of these files. There is no difference or change and thus the word “static“. These pages are “what the rest of the world calls web pages.”
Much of what we call as static is hand-coded HTML. While it is quite rare now to find new sites being composed of purely hand-coded static web pages (content included), we may still find quite a number of older sites built this way. There are a number of reasons why these sites are built as such. One such reason why a site may choose be static is the limited need to update the sites content as opposed to structure. If content does not need to be updated more than once a month, then a static site with no management system is just fine.
Nowadays however, a lot of people do want to convert HTML to WordPress, and here’s why:
A Reason (or more) to Use CMS
However, there will be situations where alternative approaches have to be considered, even before embarking on a web development project. The use of Content Management Systems (CMS), like WordPress, Drupal, Joomla, have been popular solutions for publishers whether the content being delivered is a mixture of dynamic and static pages. WordPress, in particular, is one powerful solution behind a diverse range of websites from blogs to e-commerce sites, including that of Fortune 500 companies’.
In addition to the frequency of the need to update content, there are three other reasons to consider using a CMS solution.
- Are you planning to run a blog on your site?
- Will non-web developers be updating/maintaining content on the site?
- Do you require the ability to manage your site’s content from remote location without downloading specific software?
If at least one of these applies to an existing site, or to a web development project under way, then a CMS is recommended. If more conditions are satisfied, it becomes a necessity.
One of the main reasons for converting your HTML to WordPress is a means to managing a Web site from a single administrative interface. There is more benefit to this than it may seem. Suppose that three or more people will be editing the site for content. Without a CMS, the structure of site can be easily altered as well; this is harmless for a small personal site, but not for larger organizational or business focused ones.
The Benefits of WordPress
Once you have determined that your site needs CMS, whether you decide to add dynamic content or not, the next question is to ask which CMS best suits your needs or your goals. While it is possible to develop your own CMS as part of the web development plan, the downside to that approach is a longer development time.
The alternative is to deploy pre-built CMS. There is a clear advantage of choosing one of these popular options. WordPress, in particular has the following benefits.
- Wide-spread use
Chances are web servers have WordPress installed. According to Web Technology Survey, datafrom the top 1 million websites as of February15, 2012 shows that WordPress has the top market share of 53.7% compared to other content management systems. To illustrate the huge difference, the second spot belongs to Joomla, garnering a market share of 9.3%. In terms of actual usage distribution, WordPress is used by 15.7% of all sites sampled, compared to Joomla’s 2.7% usage. In short, WordPress is the CMS of choice.
- Free and Open source
This isn’t a unique advantage since there are a lot of free and open source CMS, but it is a benefit nonetheless. As free software that means reduced ownership since there is no licensing fee, no support cost, no upgrade fee, and no maintenance fee etc. What’s great about this open source software tend to have a large global developer base which continuously offer support while pushing the software forward. Even you are welcome to contribute and make changes to the software, and you are encouraged to do so.
- Ease of installation, extensibility and customizability
If you are already familiar with WordPress, chances are you’ve already heard about its “Famous 5-Minute Install”.Just download the software, upload it to your server, create a database and use it with WordPress and that’s it.
What’s interesting is once you’re done setting up, it is also easy to modify and extend. There are literally hundreds and hundreds of plug-ins that you can use to add functionality to your site. A lot of this plugins are free. Others developed by third party vendors are for a charge.One example of this is the WP e-Commerce plugin available at www.getshopped.org. This plugin makes it easier for small companies to build an online store front. But what of large corporations that already have existing and seemingly incompatible IT infrastructure? One example is that the companies tend to have centralized authentication system based on Microsoft Server offering and Active Directory.WordPress is actually so extensible that its entire authentication system can be replaced; it’s also just a plugin away.
As for visual design, it’s not a problem whether you know CSS or not; there are lots of free themes available online.
- Ease of blogging
Blogging in WordPress is actually optional. One can run a corporate, church, school or any other kind of web siteusing WordPress without even usinga blog page.However, blogging is also ultimately one of the greatest strengths of WordPress. Business blogging, in fact, is increasingly becoming popular since it adds a personal element to an ecommerce site or store.
WordPress makes blogging easy by offering features like blog talk, content categorizing, tagging and allows for the uploading of digital media like videos and images.Blog talk allows you to automatically receive comments on you post from interested readers; you can also respond to the comments. In the process, this feature allows you to interact with your site audience. Content categorizing and tagging can be done before or after you post your blog.These features make it easy for you and your site audience, including search engines, to navigate your site content.
The program also has visibility options so you can control who views your blog, just in case there’s something that you don’t want the whole world to see but is willing to share to a few others. It also integrates text editor features like a spell-check editor and auto-save. And before you publish your blog, it allows you to preview your work as well.
WordPress also has a well-known plugin known as Askimet, whichprotects your blog from comment and trackback spam.So far this is “the best spam blocker in the world today”. So effective in fact that it can block around a thousand spam comments on some WordPress bloggers daily.To quote Askimet‘s product description, “[i]t keeps your site protected from spam even while you sleep.”
- Search Engine Optimization (SEO)
WordPress alone will not drive all the traffic for your site; you’ll need to implement a SEO strategy and WordPress’ customizability and extensibility complements that. In addition, Google seems to like WordPress sites.What makes this CMS useful for implementing a SEO is its automatic pinging. In other words, you just blog and WordPress tells the search engines that there is an update on your site. Although this feature is primarily useful for blogs, “anycontent from articles to press releases, can be issued in a feed.”
Ultimately, the best reasons of choosing WordPress, or any comparable CMS, boil down to convenience in terms of management and content generation with the added benefit of customizability, extensibility and massive developer support. The HTML Guys can help you convert your HTML to WordPress.
Author: Doms M.
She's a ninja. Mostly in deep coding trance.